THE DEVIL’S OWN ICE CREAMERY BRANDING

Below is an illustrated logo and branding I created for an up and coming Tasmanian Ice Creamery, The Devil’s Own Ice Creamery.

The brief involved creating a Tasmanian Devil character and developing a brand that communicated natural ingredients, appealed to both children and adults and wasn’t too upmarket. These requirements were met through the use of colours that were not overly saturated, a handwritten font, limited palette and a Tasmanian Devil character with a family-friendly appeal.

The Devil’s Own Ice Creamery is a proud partner of the Save the Tasmanian Devil Program and donates a portion of profits to the organision. Check out the Devil’s Own social media pages here to stay up to date on the Ice Creamery’s latest developments: On Facebook and on Instagram.

For information on logo illustration, please don’t hesitate to get in touch.