ANTI-SMOKING CAMPAIGN ILLUSTRATED LOGO

This was my second entry to a contest called “Art Toppling Tobacco” which aims to use art to bring down the Tobacco industry. This design was selected as the winner for 2014. Below is a brief description of my design: A Fresh Start Some smokers feel vilified by all the negative anti-smoking advertising and feel that their right to choose to smoke is being challenged. I think there’s an opportunity for a more positive “quit” campaign, so I developed this logo as a positive symbol for the quit movement. It was inspired by World No Tobacco Day often acknowledged by placing flowers in an ashtray. This logo shows a hand holding a flower instead of a cigarette. Flowers are symbolic of clean, fresh air while the white logo on a red background also reads like a stop sign – signifying the end of a smoking habit. I sketched the logo in my sketchbook, scanned it into Illustrator to refine it and then used Photoshop to mock it up on the poster display and t-shirts.