AKTA-VITE PACKAGING ILLUSTRATION

Akta-Vite is an Australian-made nutritious chocolate food drink which has been on Australian shelves since 1943. Looking to invigorate their vintage label with bright and modern graphics, Myerton Australia approached me to create a koala character to prominently feature on the labels. The character evolved during the feedback process from a very vintage-looking illustration into something modern with an organic, textured feel. The iconic Akta-Vite logo and colours were kept so that existing customers could easily recognise the new packaging, even with its new happy koala mascot.