888 INVESTMENT GROUP ILLUSTRATED LOGO

I created this logo for a company called 888 Investment Group which aimed to appeal primarily to Chinese investors. To achieve this goal, I created a dragon that also doubles as the three eights that make up the company’s name. The dragon is a highly revered symbol of power and success in Chinese culture, while the number eight is associated with wealth and luck. The colour red also has symbolic value, communicating luck and prosperity in Chinese culture and power and authority in Western culture. I used Judson for the font. It seemed clean, neutral and business-like and after some research I found out it was actually designed for African literacy, which is kind of appropriate considering many of 888s big projects and it’s refinery are located in Ghana, Africa. This is still one of my favourite logos but unfortunately the company it was designed for is no longer in business.